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December 23, 2010 / Heath Gross

Competitive Landscape

Generally, a competitive landscape refers to a product produced through competitive intelligence collection and analysis. A competitive landscape is a comprehensive view of an industry or industry segment, with particular focus being placed on the competitors in the space. A competitive landscape usually includes competitor profiles as well as an in-depth analysis of the trends impacting the industry. At times Competitive Landscape and Environmental Scan are mistakenly used synonymously; whereas a competitive landscape is a comprehensive study of a competitive set, an environmental scan is a high level overview of an industry, competitor, or product or service.

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