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December 22, 2010 / Heath Gross

Secondary Research

Secondary Research Competitive Intelligence is a discipline that uses a number of methodologies to sift through various published sources in order gather information (data) about a competitor or industry. These sources include online search engines, company financial reports, public records, periodicals, job boards, social media sites, syndicated reports, etc. Secondary Research is valuable in that it enables a company to gather large volumes of data very quickly and efficiently. When used properly it can also provide a tool for monitoring an industry or competitor’s activity on an ongoing basis (though it is limited to monitoring activity that has been made public).

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